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Take a look BTS at THE FACINATOR collection launch.

For the Veronica Beard Spring 2017 collection presentation during NYFW, the design duo threw a party to remember to celebrate the opening of their first store in the Upper East Side. In collaboration with interior designer Ken Fulk, who created an eclectic apartment in the store basement, the presentation showcased a lot more than ready-to-wear; photographer Douglas “The Facinator” Friedman’s premiere underwear line was very much on display.

Modeled by a six-pack wielding model across a leopard canopy bed, Friedman presented his line of men’s boxers and briefs, result of his collaboration with the Designow team. 

“He’s a big prop, too," Veronica Miele Beard told The Daily Front Row about model Simon Sherry-Wood. "A lot of people are loving him.”  

The Facinator underwear is now available to shop at the Veronica Beard Store and on


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